Role
Creative Director
Type
Small Business
Timeline
2018
Stack
WordPress · Photoshop · Illustrator
Build With
- WordPress
- jQuery
- CSS
- Adobe
Palette
#FFFFFF
#3F3F3F
#B6A59D
Focus
- Minimalist
- Item Focus
- Etsy
Overview
Contributed to a comprehensive brand re-brand spanning logo design, print materials, and website development. The refreshed identity embraced a minimalist direction, refining the brand’s visual language while retaining subtle references to its original geometric and multi-textural aesthetic through an updated color palette and logo.
Alongside the visual re-brand, I developed a custom WordPress theme that translated the new identity into a cohesive digital experience. The website prioritizes clean layouts and simplified product presentation, allowing the decals to take center stage while making navigation and purchasing more intuitive. The theme was also built for straightforward content management, enabling the client to maintain and update the site with minimal ongoing effort.
The result is a unified brand experience across print and digital touch-points, balancing a modern, minimalist aesthetic with practical functionality and easy long-term maintenance.
